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显示标签为“Social Networking Analysis”的博文。显示所有博文

2012年11月26日星期一

Social Network Analysis –the secret behind the Internet numbers


In the last three lectures we learnt the SNA (Social Network Analysis). This section contains a lot of math, especially the matrix of linear algebra. I like this part very much not because I like the math stuff, but this part has explain the secret of the social networking. By learning this part, we could understand why some words and names comes in high frequency on the page of Google, why some experts of statistics of Internet can predict the successful second terms of Obama . There are a lot of secrets under the huge Internet numbers. That if we can manage one of the skills we could know something, and this could help us to make the right decision and make the correct prediction. The SNA is one of these skills.
 
So I found some information on the Internet that may enhance our interest in the SNA.



There is a website called fizziology( http://fizziolo.gy/ ), which use real-time information from the world’s largest, fastest social media (like facebook and twitter and blogs) to provide meaningful business intelligence for a variety of industries, from film and television to bands and ad agencies. This website uses the SNA method, it analysis from the massive data on the Internet and it can get result like was a film success and even can predict whether it could be successful.
 
There are many SNA companies, and why Fizziology is different from others. It is not like one SNA company called Trendrr that only collect the information on the SNS and converts all the data into graphs to its clients. Fizziology do something more that it will make the conclusions which are very useful for some business to make decisions. Maybe you are still not quite clear about this and I will give some of the examples.

For example, before an movie starts, Fizziology will gives the information to the producer that which actors are the most suitable person for the film. Or after the show of the film, what is the bright point and that will helps the producer to do the film post-production.

 

The most special of Fizziology is that its information has the accuracy of 95%, which is much higher than other SNA sites. What its secret? The answer is Fizziology combines human analysis with the computer calculation together. We know that even if we can develop a very intelligence arithmetic it could not as accurate as the human’s feeling. So it is needed to use some human analysis to work together with the computer. As time goes on, the database of Fizziology will be more huge and the arithmetic will be more intelligent. So the accuracy can be even higher.

 

I also find a Chinese SNA company called 37degree (http://37degree.com/home.html) . But there is little information on its website.