In the last three lectures we learnt the
SNA (Social Network Analysis). This section contains a lot of math, especially
the matrix of linear algebra. I like this part very much not because I like the
math stuff, but this part has explain the secret of the social networking. By
learning this part, we could understand why some words and names comes in high
frequency on the page of Google, why some experts of statistics of Internet can
predict the successful second terms of Obama . There are a lot of secrets under
the huge Internet numbers. That if we can manage one of the skills we could know
something, and this could help us to make the right decision and make the
correct prediction. The SNA is one of these skills.
So I found some information on the Internet
that may enhance our interest in the SNA.
There is a website called fizziology( http://fizziolo.gy/ ), which use real-time information from the world’s largest, fastest social media (like facebook and twitter and blogs) to provide meaningful business intelligence for a variety of industries, from film and television to bands and ad agencies. This website uses the SNA method, it analysis from the massive data on the Internet and it can get result like was a film success and even can predict whether it could be successful.
There are many SNA companies, and why Fizziology
is different from others. It is not like one SNA company called Trendrr that only
collect the information on the SNS and converts all the data into graphs to its
clients. Fizziology do something more that it will make the conclusions which
are very useful for some business to make decisions. Maybe you are still not
quite clear about this and I will give some of the examples.
For example, before an movie starts, Fizziology
will gives the information to the producer that which actors are the most suitable
person for the film. Or after the show of the film, what is the bright point
and that will helps the producer to do the film post-production.
The most special of Fizziology is that its
information has the accuracy of 95%, which is much higher than other SNA sites.
What its secret? The answer is Fizziology combines human analysis with the
computer calculation together. We know that even if we can develop a very intelligence
arithmetic it could not as accurate as the human’s feeling. So it is needed to
use some human analysis to work together with the computer. As time goes on,
the database of Fizziology will be more huge and the arithmetic
will be more intelligent. So the accuracy can be even higher.
I also find a Chinese SNA company called
37degree (http://37degree.com/home.html)
. But there is little information on its website.
The websites which you recommend in your article is really helpful, especially Fizziology. And your lively example of making a movie reminds me that even Obama uses SNA in his Presidential Election. So, all these examples and facts can illustrate that SNA is really a powerful tool. Maybe we just know some basic conceptions of it, but we should try to use mature SNA tools to solve real problems after class.
回复删除SNA is really a powerful tool but we just learnt some basic concepts of that. Maybe the teacher should tought us the commercial applications instead of the mathematic on the first class. And I believe that would arouse the interest of the whole class.
删除Good job! How fantastic your blog is!! You give a special aspect of SNA which is totally different from others. I extremely admire your thoughts. In addition to that, the Fizziology is a pretty suitable example to explain the application of SNA for this article and I wonder how you could find it!! Indeed, the theories of SNA are so many enough, but there are few fields using them well. Fizziology is a prefect start. Although the 37 degree has less functions and a little bit copycat, it still promote the development of social science.
回复删除Nice recommendation about a very useful SNA website!
回复删除I think this website is a good combination of SNA and E-commence data mining techniques. In a massive data age today, enterprise faces changes and challenges every day and I think accurate and meaningful market prediction will definitely help companies be more competitive!
Fizziolo is really a useful website! It shows how SNA can be used in business field. I think it will be a trend that data mining combined with SNA in this massive data era. SNA will provides more information on human and social psychology which may help people better understand what the user really need!
回复删除Fizziolo is a very good example of SNA application. It is another way to make money by using OSN other than Facebook and YouTube which need people provide some content on a platform. It is a tools to analyze the platform themselves to extract data and make sure the data to make money.
回复删除excellent recommendation of SNA website, before that, I don't even know how SNA can be used outside the scientific field, that's great. I believe with the explosions of the information, more and more companies need to get the expert effort on analyzing the social network of the people to make the right decision. thanks for sharing...
回复删除The tool from http://fizziolo.gy/ is great! Thanks for sharing this..
回复删除Just imagine that with the help of SNA, companies in the future may know our shopping requirements better even than ourselves do. If SNA can make the word "unmarketable" disappear from the world forever, it will bring huge wealth to our society.
回复删除